GOAL: When you leave class today you will:

  • Know the key roles of a company’s marketing department
  • Identify the differences among marketing, sales, and advertising
  • Recognize how marketing supports the efforts of sales and advertising
  • Understand the importance of customers and target audiences
  • Know the importance of simple and clear messaging and communication
  • Understand a “marketing mix” (four P’s of marketing)


  1. Go to: https://home.stukent.com/join/499-8F7
  2. Begin Chapter 1: Introduction to Marketing today
    1. Introduction
    2. Learning Objectives
    3. Section 1: What is Marketing?
    4. Section 2: Understanding the Customer
    5. On the left side of your screen, click LEARNING ACTIVITIES, scroll down to SECTION 2: UNDERSTANDING THE CUSTOMER–Target Audience Activity–do the activity with a partner or group of 3. This is your writing for today.