GOAL: When you leave class today you will:
- Know the key roles of a company’s marketing department
- Identify the differences among marketing, sales, and advertising
- Recognize how marketing supports the efforts of sales and advertising
- Understand the importance of customers and target audiences
- Know the importance of simple and clear messaging and communication
- Understand a “marketing mix” (four P’s of marketing)
- Go to: https://home.stukent.com/join/499-8F7
- Begin Chapter 1: Introduction to Marketing today
- Learning Objectives
- Section 1: What is Marketing?
- Section 2: Understanding the Customer
- On the left side of your screen, click LEARNING ACTIVITIES, scroll down to SECTION 2: UNDERSTANDING THE CUSTOMER–Target Audience Activity–do the activity with a partner or group of 3. This is your writing for today.