CONTINUE:
GOAL: When you leave class today you will:
- Know the key roles of a company’s marketing department
- Identify the differences among marketing, sales, and advertising
- Recognize how marketing supports the efforts of sales and advertising
- Understand the importance of customers and target audiences
- Know the importance of simple and clear messaging and communication
- Understand a “marketing mix” (four P’s of marketing)
RIGHT NOW:
- Go to: https://home.stukent.com/ to log in
- Continue: Chapter 1: Introduction to Marketing today
- Section 3: Communication & Messaging
- Section 4: The 4 P’s of Marketing
- On the left side of your screen, click LEARNING ACTIVITIES, scroll down and read about the activities for SECTION 3: COMMUNICATION & MESSAGING & SECTION 4: THE 4 P’S OF MARKETING. Choose ONE of the 2 activities to work on with a partner or in a group of 3. This is your writing for today.