GOAL: When you leave class today you will:

  • Know the key roles of a company’s marketing department
  • Identify the differences among marketing, sales, and advertising
  • Recognize how marketing supports the efforts of sales and advertising
  • Understand the importance of customers and target audiences
  • Know the importance of simple and clear messaging and communication
  • Understand a “marketing mix” (four P’s of marketing)


  1. Go to:
  2. Finish Chapter 1: Introduction to Marketing today
    1. Key Terms
    2. Chapter 1 Quiz
    3. Finish Chapter 1 work