Day 37 (MM)

GOAL: Before you leave class today you will learn about social media strategies.

RIGHT NOW:

  1. Go to https://hootsuite.com/ and Sign In
  2. Continue in your FREE Social Marketing Training course
  3. Complete the following today in the course & SHOW ME when you are FINISHED:
    1. Chapter 3: Social Media Strategy A to Z
      1. Chapter 3 Overview–Read
        1. Lesson 1: Before You Start – What is a Social Media Strategy?
          1. 1.1 The Value of a Social Media Strategy
          2. 1.2 Essential Components of a Social Media Strategy
          3. Conducting a Social Media Audit
          4. 1.4 Quiz–SHOW ME YOUR RESULTS
        2. Lesson 2: Setting Strategic Goals
          1. 2.1 Setting Goals, Objectives, and KPIs
          2. 2.2 Budgeting for a Social Media Program
          3. 2.3 Quiz–SHOW ME YOUR RESULTS
        3. Lesson 3: Tactical Best Practices
          1. 3.1 Tactics and Tools to Consider
          2. 3.2 Factoring in Timing and Key Dates
          3. 3.3 Specifying Brand Persona and Voice
          4. 3.4 Putting Together a Content Game Plan
          5. 3.5 Quiz–SHOW ME YOUR RESULTS
        4. Lesson 4: Operational Considerations
          1. 4.1 How to Set Up the Roles and Responsibilities on Your Team
          2. 4.2 Implementing Social Media Governance within your Organization
          3. 4.3 Creating a Crisis Management Plan
          4. 4.4 Quiz–SHOW ME YOUR RESULTS
        5. Lesson 5: Evaluating Your Success
          1. 5.1 Applying Quantitative and Qualitative Measurements to Your Social Media Strategies
          2. 5.2 Using Data to Adjust Course
          3. 5.3 Quiz–SHOW ME YOUR RESULTS
          4. 5.4 Recommended Next Steps–Read
        6. Lesson 6: How Hootsuite Helps with Social Media Strategy
          1. 6.1 Introduction to Hootsuite Organizations and Permissions
          2. 6.2 An Introduction to Hootsuite Analytics
  4. SHOW ME WHAT YOU COMPLETED TODAY
  5. In your Word Online file for this class, write about what  you learned today, what questions you may have, and what you are anticipating on learning in Social Media Marketing

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