Day 37 (MM)

GOAL: Before you leave class today you will learn about content marketing fundamentals. RIGHT NOW:
  1. Go to https://hootsuite.com/ and Sign In
  2. Continue in your FREE Social Marketing Training course
  3. Complete the following today in the course & SHOW ME when you are FINISHED:
    1. Chapter 5: Content Marketing Fundamentals
      1. Chapter 5 Overview–Read
        1. Lesson 1: Creating a Content Strategy for Social Media–Read
          1. 1.1 The Value of Content and the Importance of a Social Media Content Strategy
          2. 1.2 Creating a Content Strategy for Social Media
          3. 1.3 Creating a Content Calendar and Using It Effectively
          4. 1.4 Quiz–SHOW ME YOUR RESULTS
        2. Lesson 2: Content Curation and Creation for Social Media–Read
          1. 2.1 What is Social Content Curation vs. Creation?
          2. 2.2 Internal Content Curation for Social Media
          3. 2.3 External Content Curation for Social Media
          4. 2.4 The Value of a Business Blog for Your Content Strategry
          5. 2.5 Quiz–SHOW ME YOUR RESULTS
        3. Lesson 3: Best Practices for Sharing Across Networks
          1. 3.1 Effective Best Practices for Sharing
          2. 3.2 Best Practices for Sharing Content on Twitter
          3. 3.3 Best Practices for Sharing Content on Facebook
            1. How to Run Your First Facebook Live
          4. 3.4 Best Practices for Sharing Content on LinkedIn Company Pages
          5. 3.5 Best Practices for Sharing Content on Instagram
          6. 3.6 Best Practices for Instagram Stories
            1. How to Shoot an Instragram-Worthy Flat Lay
            2. 5 Tips for Writing Great Instagram Captions
          7. 3.7 Best Practices for Sharing Content on Pinterest
          8. 3.8 Best Practices for Sharing Content on Snapchat
          9. 3.9 Quiz–SHOW ME YOUR RESULTS
        4. Lesson 4: Best Practices for Sharing Video Content
          1. 4.1 Best Practices for Sharing Content on YouTube
          2. 4.2 Best Practices for Social Video
          3. 4.3 Best Practices for Live Social Video
          4. 4.4 Behind the Scenes of a Facebook Live Event
          5. 4.5 Quiz–SHOW ME YOUR RESULTS
        5. Lesson 5: Measuring the ROI of your Content Program
          1. 51. Content Metrics to Track
          2. 5.2 Recommended Next Steps
        6. Lesson 6: How Hootsuite Helps with Social Content Marketing
          1. 6.1 Using Hootsuite Composer
          2. 6.2 How to Use the Hootsuite Publisher
          3. 6.3 Using Collaborative Drafts in Hootsuite
          4. 6.4 Scheduling Messages in Bulk Using Hootuite
  4. SHOW ME WHAT YOU COMPLETED TODAY
  5. In your Word Online file for this class, write about what  you learned today, what questions you may have, and what you are anticipating on learning in Social Media Marketing

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