Bellevue Business Education

FINISH:

GOAL: Before you leave class today you will learn about your advocate community and how to build it.

RIGHT NOW:

1. Go to https://hootsuite.com/ and Sign In
2. Continue in your FREE Social Marketing Training course
3. Complete the following today in the course & SHOW ME when you are FINISHED:
   1. Chapter 4: Building Your Advocate Community
      1. Chapter 4 Overview–Read
      2. Lesson 1: Introduction (Community Building Fundamentals)–Read
         1. 1.1 An Introduction to Advocacy and Community
      3. Lesson 2: Engaging, Growing, and Leveraging Your Social Media Audience
         1. 2.1 Growing Your Social Media Audience and Community
         2. 2.2 Engaging with Your Social Media Community
         3. 2.3 Leveraging Your Community
         4. 2.4 Quiz–SHOW ME YOUR RESULTS
      4. Lesson 3: Engaging with Influencers and Advocates
         1. 3.1 Engaging with Influencers and Advocates
         2. 3.2 Building a Brand Advocacy Program
         3. 3.3 Building an Employee Advocacy Program for Social Media
         4. 3.4 Quiz–SHOW ME YOUR RESULTS
      5. Lesson 4: Best Practices for Growing Community Across Social Media Channels–Read
         1. 4.1 Building Your Community on Twitter
         2. 4.2 Building Your Community on Facebook
         3. 4.3 Building Your Community on LinkedIn
         4. 4.4 Building Your Community on Instagram
         5. 4.5 Building Your Community on YouTube
         6. 4.6 Building Your Community on Snapchat
         7. 4.7 Quiz–SHOW ME YOUR RESULTS
      6. Lesson 5: Measuring the ROI of Your Community Building Efforts
         1. 5.1 Community Metrics to Track
         2. 5.2 Putting Community Measurement Data to Work
         3. 5.3 Quiz–SHOW ME YOUR RESULTS
         4. 5.4 Recommended Next Steps
      7. Lesson 6: How Hootsuite Helps with Community Building
         1. 6.1 Using Geo-Search to Find Relevant Conversations with Hootsuite
         2. 6.2 How to Create Twitter Lists in Hootsuite
4. SHOW ME WHAT YOU COMPLETED TODAY
5. In your Word Online file for this class, write about what  you learned today, what questions you may have, and what you are anticipating on learning in Social Media Marketing