FINISH:
GOAL: Before you leave class today you will learn about your advocate community and how to build it.
RIGHT NOW:
- Go to https://hootsuite.com/ and Sign In
- Continue in your FREE Social Marketing Training course
- Complete the following today in the course & SHOW ME when you are FINISHED:
- Chapter 4: Building Your Advocate Community
- Chapter 4 Overview–Read
- Lesson 1: Introduction (Community Building Fundamentals)–Read
- 1.1 An Introduction to Advocacy and Community
- Lesson 2: Engaging, Growing, and Leveraging Your Social Media Audience
- 2.1 Growing Your Social Media Audience and Community
- 2.2 Engaging with Your Social Media Community
- 2.3 Leveraging Your Community
- 2.4 Quiz–SHOW ME YOUR RESULTS
- Lesson 3: Engaging with Influencers and Advocates
- 3.1 Engaging with Influencers and Advocates
- 3.2 Building a Brand Advocacy Program
- 3.3 Building an Employee Advocacy Program for Social Media
- 3.4 Quiz–SHOW ME YOUR RESULTS
- Lesson 4: Best Practices for Growing Community Across Social Media Channels–Read
- 4.1 Building Your Community on Twitter
- 4.2 Building Your Community on Facebook
- 4.3 Building Your Community on LinkedIn
- 4.4 Building Your Community on Instagram
- 4.5 Building Your Community on YouTube
- 4.6 Building Your Community on Snapchat
- 4.7 Quiz–SHOW ME YOUR RESULTS
- Lesson 5: Measuring the ROI of Your Community Building Efforts
- 5.1 Community Metrics to Track
- 5.2 Putting Community Measurement Data to Work
- 5.3 Quiz–SHOW ME YOUR RESULTS
- 5.4 Recommended Next Steps
- Lesson 6: How Hootsuite Helps with Community Building
- 6.1 Using Geo-Search to Find Relevant Conversations with Hootsuite
- 6.2 How to Create Twitter Lists in Hootsuite
- Chapter 4: Building Your Advocate Community
- SHOW ME WHAT YOU COMPLETED TODAY
- In your Word Online file for this class, write about what you learned today, what questions you may have, and what you are anticipating on learning in Social Media Marketing