GOAL: Before you leave class today you will have the opportunity to complete round 1 & 2 of the social media marketing simulation.


Number of Posts

The optimal number of posts that a student should create each round varies by platform. A general rule of thumb is to have 7 to 12 posts per week per platform, or 1 to 2 per day. However, some platforms should not have more than one post each day, and some can have many posts throughout the day. The students will be responsible for analyzing their content’s performance to determine the optimal number of posts for each platform. This is also mentioned in the simulation for the students.

Channel Selection

Students are free to choose the channels they believe will best promote Buhi products. Students can look at the company’s history to assess the channels the company has had the most success with in the past. Students will receive the highest results for campaigns that emphasize Instagram and Facebook. They should also repost to the other channels to establish at least a minimal presence. However, any money spent promoting from channels outside of Facebook and Instagram will receive the smallest returns. This was predetermined by the business that we chose to mirror. In another scenario students may find that different channels return different results. For example, in a political campaign, Twitter would yield better results than Instagram.

Post Variation

There are essentially two post types within the simulation. Feature posts and promotion posts. Feature posts have been flagged internally within the simulation to increase the companies reach, and overall engagement with various audiences. Promotion posts have been flagged to increase conversions and ROI. The student should be able to assess which posts are which and find the right mix . Generally, it is best to keep the mix at a 1 to 1 ratio.


Gender, interests and languages are the three factors that can be changed to target different audiences. If a basic setting, like choosing a gender that relates to a specific post, is missed, then students will experience a significant “ding” in that post’s results. This can be noted in the number of unsubscribes and lack of engagement they witness in a post. However, if a student correctly identifies the target of the post and identify key words that are related to the post, then they will get a boost in that post’s results. Students should take time to choose new keywords for each post.


  1. Go to stukent & log in
  2. Complete Round 1

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