FINAL PROJECT–MARKETING CAMPAIGN

BEGIN FINAL PROJECT

SCENARIO: You have been hired by the Bellevue community to design a marketing/fundraising strategy that promotes the new Cal Ripken Baseball League. Here is what you know so far:

  1. Design a plan/strategy for marketing & fundraising for our little league.
  2. As our opportunities increase with this new organization, so do our expenses & working the Benders stand one weekend a summer won’t get it done.  We have the state Cal Ripken non-profit tax id number we can use which could really help with donations too.
  3. I think it would be neat to get something in place for the future, that kids coming up through the league could get involved in after the fact to help “give back” so to speak.
  4. We need to come up with a name for our league that doesn’t say “Little League” in it since that now depicts a specific organization.  I think I labeled it something like Bellevue Youth Baseball and Softball League, which may or may not be good enough – it sure isn’t very creative.
  5. We’ll also need to come up with a standard name for travel teams – something other than the “Stars”.  Would like to see something representative of the area if possible, i.e. Bellevue Steam (like the old steam engines that used to be here), or something to do with the river or bluffs or something.
  6. We could have separate names for the boys and girls, but would be nice to have something common and recognizable.

Here is how you will be scored:

  1. Identification of target market
  2. Develop a logo
  3. Develop a slogan
  4. Design a uniform
  5. Use of Photoshop
  6. Use of Illustrator
  7. Use of InDesign
  8. Research possible fundraising opportunities

 

SCENARIO: You have been hired by the Bellevue Community School District to promote their school district to incoming families and other communities within driving distance of BCSD. Create print and multimedia materials to promote the Bellevue Community School District. You have today in the next  5 classes to work on this. Here is how you will be scored:

  1. Identification of target market
  2. Use of Photoshop
  3. Use of Illustrator
  4. Use of InDesign
  5. Use of FireWorks
  6. Use of Flash

FINAL PROJECT

SCENARIO: You have been hired by the Bellevue Community School District to promote their school district to incoming families and other communities within driving distance of BCSD. Create print and multimedia materials to promote the Bellevue Community School District. You have today in the next  4 classes to work on this. Here is how you will be scored:

  1. Identification of target market
  2. Use of Photoshop
  3. Use of Illustrator
  4. Use of InDesign
  5. Use of FireWorks
  6. Use of Flash

FINAL PROJECT

SCENARIO: You have been hired by the Bellevue Community School District to promote their school district to incoming families and other communities within driving distance of BCSD. Create print and multimedia materials to promote the Bellevue Community School District. You have today in the next  3 classes to work on this. Here is how you will be scored:

  1. Identification of target market
  2. Use of Photoshop
  3. Use of Illustrator
  4. Use of InDesign
  5. Use of FireWorks
  6. Use of Flash

FINAL PROJECT

SCENARIO: You have been hired by the Bellevue Community School District to promote their school district to incoming families and other communities within driving distance of BCSD. Create print and multimedia materials to promote the Bellevue Community School District. You have today in the next  2 classes to work on this. Here is how you will be scored:

  1. Identification of target market
  2. Use of Photoshop
  3. Use of Illustrator
  4. Use of InDesign
  5. Use of FireWorks
  6. Use of Flash

FINAL PROJECT

SCENARIO: You have been hired by the Bellevue Community School District to promote their school district to incoming families and other communities within driving distance of BCSD. Create print and multimedia materials to promote the Bellevue Community School District. You have today and next class to work on this. Here is how you will be scored:

  1. Identification of target market
  2. Use of Photoshop
  3. Use of Illustrator
  4. Use of InDesign
  5. Use of FireWorks
  6. Use of Flash

FINAL PROJECT–MARKETING CAMPAIGN

SCENARIO: You have been hired by the Bellevue community to design a marketing/fundraising strategy that promotes the new Cal Ripken Baseball League. Here is what you know so far:

  1. Set up a time line of events–ultimately, it would be ideal for you to implement one of your fundraising ideas during your last week of school–create a Google Calendar for this marketing campaign and share it with Mike and Mrs. Weber.
  2. Come up with a single name – like Bellevue Blast or Bellevue Steam.  I keep picturing a cool logo for Bellevue Steam with a steam engine going down the tracks by the river with limestone bluffs in the background and steam coming out of the stack.
  3. REMINDERS:
    1. Design a plan/strategy for marketing & fundraising for our little league.
    2. As our opportunities increase with this new organization, so do our expenses & working the Benders stand one weekend a summer won’t get it done.  We have the state Cal Ripken non-profit tax id number we can use which could really help with donations too.
    3. I think it would be neat to get something in place for the future, that kids coming up through the league could get involved in after the fact to help “give back” so to speak.
    4. We need to come up with a name for our league that doesn’t say “Little League” in it since that now depicts a specific organization.  I think I labeled it something like Bellevue Youth Baseball and Softball League, which may or may not be good enough – it sure isn’t very creative.
    5. We’ll also need to come up with a standard name for travel teams – something other than the “Stars”.  Would like to see something representative of the area if possible, i.e. Bellevue Steam (like the old steam engines that used to be here), or something to do with the river or bluffs or something.
    6. We could have separate names for the boys and girls, but would be nice to have something common and recognizable.

Here is how you will be scored:

  1. Identification of target market
  2. Develop a logo
  3. Develop a slogan
  4. Design a uniform
  5. Use of Photoshop
  6. Use of Illustrator
  7. Use of InDesign
  8. Research possible fundraising opportunities

YOU WILL BEGIN CREATING YOUR PRESENTATION IN 5 CLASSES

You have today and the next 5 classes to plan your first fundraising activity. You will be expected to implement the fundraiser during the last week of school.

FINAL PROJECT–MARKETING CAMPAIGN

SCENARIO: You have been hired by the Bellevue community to design a marketing/fundraising strategy that promotes the new Cal Ripken Baseball League. Here is what you know so far:

  1. Set up a time line of events–ultimately, it would be ideal for you to implement one of your fundraising ideas during your last week of school–create a Google Calendar for this marketing campaign and share it with Mike and Mrs. Weber.
  2. Come up with a single name – like Bellevue Blast or Bellevue Steam.  I keep picturing a cool logo for Bellevue Steam with a steam engine going down the tracks by the river with limestone bluffs in the background and steam coming out of the stack.
  3. REMINDERS:
    1. Design a plan/strategy for marketing & fundraising for our little league.
    2. As our opportunities increase with this new organization, so do our expenses & working the Benders stand one weekend a summer won’t get it done.  We have the state Cal Ripken non-profit tax id number we can use which could really help with donations too.
    3. I think it would be neat to get something in place for the future, that kids coming up through the league could get involved in after the fact to help “give back” so to speak.
    4. We need to come up with a name for our league that doesn’t say “Little League” in it since that now depicts a specific organization.  I think I labeled it something like Bellevue Youth Baseball and Softball League, which may or may not be good enough – it sure isn’t very creative.
    5. We’ll also need to come up with a standard name for travel teams – something other than the “Stars”.  Would like to see something representative of the area if possible, i.e. Bellevue Steam (like the old steam engines that used to be here), or something to do with the river or bluffs or something.
    6. We could have separate names for the boys and girls, but would be nice to have something common and recognizable.

Here is how you will be scored:

  1. Identification of target market
  2. Develop a logo
  3. Develop a slogan
  4. Design a uniform
  5. Use of Photoshop
  6. Use of Illustrator
  7. Use of InDesign
  8. Research possible fundraising opportunities

YOU WILL BEGIN CREATING YOUR PRESENTATION IN 4 CLASSES

You have today and the next 4 classes to plan your first fundraising activity. You will be expected to implement the fundraiser during the last week of school.

GOAL FOR TODAY:

  1. Have 4 fundraising ideas
  2. Have dates in place for the fundraisers

FINAL PROJECT–MARKETING CAMPAIGN

SCENARIO: You have been hired by the Bellevue community to design a marketing/fundraising strategy that promotes the new Cal Ripken Baseball League. Here is what you know so far:

  1. Set up a time line of events–ultimately, it would be ideal for you to implement one of your fundraising ideas during your last week of school–create a Google Calendar for this marketing campaign and share it with Mike and Mrs. Weber.
  2. Come up with a single name – like Bellevue Blast or Bellevue Steam.  I keep picturing a cool logo for Bellevue Steam with a steam engine going down the tracks by the river with limestone bluffs in the background and steam coming out of the stack.
  3. REMINDERS:
    1. Design a plan/strategy for marketing & fundraising for our little league.
    2. As our opportunities increase with this new organization, so do our expenses & working the Benders stand one weekend a summer won’t get it done.  We have the state Cal Ripken non-profit tax id number we can use which could really help with donations too.
    3. I think it would be neat to get something in place for the future, that kids coming up through the league could get involved in after the fact to help “give back” so to speak.
    4. We need to come up with a name for our league that doesn’t say “Little League” in it since that now depicts a specific organization.  I think I labeled it something like Bellevue Youth Baseball and Softball League, which may or may not be good enough – it sure isn’t very creative.
    5. We’ll also need to come up with a standard name for travel teams – something other than the “Stars”.  Would like to see something representative of the area if possible, i.e. Bellevue Steam (like the old steam engines that used to be here), or something to do with the river or bluffs or something.
    6. We could have separate names for the boys and girls, but would be nice to have something common and recognizable.

Here is how you will be scored:

  1. Identification of target market
  2. Develop a logo
  3. Develop a slogan
  4. Design a uniform
  5. Use of Photoshop
  6. Use of Illustrator
  7. Use of InDesign
  8. Research possible fundraising opportunities

YOU WILL BEGIN CREATING YOUR PRESENTATION IN 3 CLASSES

You have today and the next 3 classes to plan your first fundraising activity. You will be expected to implement the fundraiser during the last week of school.

FINAL PROJECT–MARKETING CAMPAIGN

SCENARIO: You have been hired by the Bellevue community to design a marketing/fundraising strategy that promotes the new Cal Ripken Baseball League. Here is what you know so far:

  1. Set up a time line of events–ultimately, it would be ideal for you to implement one of your fundraising ideas during your last week of school–create a Google Calendar for this marketing campaign and share it with Mike and Mrs. Weber.
  2. Come up with a single name – like Bellevue Blast or Bellevue Steam.  I keep picturing a cool logo for Bellevue Steam with a steam engine going down the tracks by the river with limestone bluffs in the background and steam coming out of the stack.
  3. REMINDERS:
    1. Design a plan/strategy for marketing & fundraising for our little league.
    2. As our opportunities increase with this new organization, so do our expenses & working the Benders stand one weekend a summer won’t get it done.  We have the state Cal Ripken non-profit tax id number we can use which could really help with donations too.
    3. I think it would be neat to get something in place for the future, that kids coming up through the league could get involved in after the fact to help “give back” so to speak.
    4. We need to come up with a name for our league that doesn’t say “Little League” in it since that now depicts a specific organization.  I think I labeled it something like Bellevue Youth Baseball and Softball League, which may or may not be good enough – it sure isn’t very creative.
    5. We’ll also need to come up with a standard name for travel teams – something other than the “Stars”.  Would like to see something representative of the area if possible, i.e. Bellevue Steam (like the old steam engines that used to be here), or something to do with the river or bluffs or something.
    6. We could have separate names for the boys and girls, but would be nice to have something common and recognizable.

Here is how you will be scored:

  1. Identification of target market
  2. Develop a logo
  3. Develop a slogan
  4. Design a uniform
  5. Use of Photoshop
  6. Use of Illustrator
  7. Use of InDesign
  8. Research possible fundraising opportunities

YOU WILL BEGIN CREATING YOUR PRESENTATION IN 2 CLASSES

You have today and the next 2 classes to plan your first fundraising activity. You will be expected to implement the fundraiser during the last week of school.

FINAL PROJECT–MARKETING CAMPAIGN

SCENARIO: You have been hired by the Bellevue community to design a marketing/fundraising strategy that promotes the new Cal Ripken Baseball League. Here is what you know so far:

  1. Set up a time line of events–ultimately, it would be ideal for you to implement one of your fundraising ideas during your last week of school–create a Google Calendar for this marketing campaign and share it with Mike and Mrs. Weber.
  2. Come up with a single name – like Bellevue Blast or Bellevue Steam.  I keep picturing a cool logo for Bellevue Steam with a steam engine going down the tracks by the river with limestone bluffs in the background and steam coming out of the stack.
  3. REMINDERS:
    1. Design a plan/strategy for marketing & fundraising for our little league.
    2. As our opportunities increase with this new organization, so do our expenses & working the Benders stand one weekend a summer won’t get it done.  We have the state Cal Ripken non-profit tax id number we can use which could really help with donations too.
    3. I think it would be neat to get something in place for the future, that kids coming up through the league could get involved in after the fact to help “give back” so to speak.
    4. We need to come up with a name for our league that doesn’t say “Little League” in it since that now depicts a specific organization.  I think I labeled it something like Bellevue Youth Baseball and Softball League, which may or may not be good enough – it sure isn’t very creative.
    5. We’ll also need to come up with a standard name for travel teams – something other than the “Stars”.  Would like to see something representative of the area if possible, i.e. Bellevue Steam (like the old steam engines that used to be here), or something to do with the river or bluffs or something.
    6. We could have separate names for the boys and girls, but would be nice to have something common and recognizable.

Here is how you will be scored:

  1. Identification of target market
  2. Develop a logo
  3. Develop a slogan
  4. Design a uniform
  5. Use of Photoshop
  6. Use of Illustrator
  7. Use of InDesign
  8. Research possible fundraising opportunities

YOU WILL BEGIN CREATING YOUR PRESENTATION NEXT CLASS

You have today and the next class to plan your first fundraising activity. You will be expected to implement the fundraiser during the last week of school.

FINAL PROJECT–MARKETING CAMPAIGN

SCENARIO: You have been hired by the Bellevue community to design a marketing/fundraising strategy that promotes the new Cal Ripken Baseball League. Here is what you know so far:

  1. Set up a time line of events–ultimately, it would be ideal for you to implement one of your fundraising ideas during your last week of school–create a Google Calendar for this marketing campaign and share it with Mike and Mrs. Weber.
  2. Come up with a single name – like Bellevue Blast or Bellevue Steam.  I keep picturing a cool logo for Bellevue Steam with a steam engine going down the tracks by the river with limestone bluffs in the background and steam coming out of the stack.
  3. REMINDERS:
    1. Design a plan/strategy for marketing & fundraising for our little league.
    2. As our opportunities increase with this new organization, so do our expenses & working the Benders stand one weekend a summer won’t get it done.  We have the state Cal Ripken non-profit tax id number we can use which could really help with donations too.
    3. I think it would be neat to get something in place for the future, that kids coming up through the league could get involved in after the fact to help “give back” so to speak.
    4. We need to come up with a name for our league that doesn’t say “Little League” in it since that now depicts a specific organization.  I think I labeled it something like Bellevue Youth Baseball and Softball League, which may or may not be good enough – it sure isn’t very creative.
    5. We’ll also need to come up with a standard name for travel teams – something other than the “Stars”.  Would like to see something representative of the area if possible, i.e. Bellevue Steam (like the old steam engines that used to be here), or something to do with the river or bluffs or something.
    6. We could have separate names for the boys and girls, but would be nice to have something common and recognizable.

Here is how you will be scored:

  1. Identification of target market
  2. Develop a logo
  3. Develop a slogan
  4. Design a uniform
  5. Use of Photoshop
  6. Use of Illustrator
  7. Use of InDesign
  8. Research possible fundraising opportunities

BEGIN CREATING YOUR PROFESSIONAL PRESENTATION. YOU HAVE TODAY AND THE NEXT TWO CLASSES.

You have today to finish planning your first fundraising activity. You will be expected to implement the fundraiser during the last week of school.

FINAL PROJECT–MARKETING CAMPAIGN

SCENARIO: You have been hired by the Bellevue community to design a marketing/fundraising strategy that promotes the new Cal Ripken Baseball League. Here is what you know so far:

  1. Set up a time line of events–ultimately, it would be ideal for you to implement one of your fundraising ideas during your last week of school–create a Google Calendar for this marketing campaign and share it with Mike and Mrs. Weber.
  2. Come up with a single name – like Bellevue Blast or Bellevue Steam.  I keep picturing a cool logo for Bellevue Steam with a steam engine going down the tracks by the river with limestone bluffs in the background and steam coming out of the stack.
  3. REMINDERS:
    1. Design a plan/strategy for marketing & fundraising for our little league.
    2. As our opportunities increase with this new organization, so do our expenses & working the Benders stand one weekend a summer won’t get it done.  We have the state Cal Ripken non-profit tax id number we can use which could really help with donations too.
    3. I think it would be neat to get something in place for the future, that kids coming up through the league could get involved in after the fact to help “give back” so to speak.
    4. We need to come up with a name for our league that doesn’t say “Little League” in it since that now depicts a specific organization.  I think I labeled it something like Bellevue Youth Baseball and Softball League, which may or may not be good enough – it sure isn’t very creative.
    5. We’ll also need to come up with a standard name for travel teams – something other than the “Stars”.  Would like to see something representative of the area if possible, i.e. Bellevue Steam (like the old steam engines that used to be here), or something to do with the river or bluffs or something.
    6. We could have separate names for the boys and girls, but would be nice to have something common and recognizable.

Here is how you will be scored:

  1. Identification of target market
  2. Develop a logo
  3. Develop a slogan
  4. Design a uniform
  5. Use of Photoshop
  6. Use of Illustrator
  7. Use of InDesign
  8. Research possible fundraising opportunities

YOU HAVE TODAY AND THE NEXT FOUR CLASSES TO ROLL OUT YOUR MARKETING PLAN FOR YOUR FUNDRAISER. THE FUNDRAISER MUST BE IMPLEMENTED DURING THE LAST WEEK OF SCHOOL!!

You need to turn in:

  1. A file created using Photoshop–turn in as a JPG & PSD file
  2. A file created using Illustrator–turn in as a GIF & AI
  3. A file created using InDegisn–turn in as a PDF & INDD

YOU HAVE TODAY AND THE NEXT THREE CLASSES TO ROLL OUT YOUR MARKETING PLAN FOR YOUR FUNDRAISER. THE FUNDRAISER MUST BE IMPLEMENTED DURING THE LAST WEEK OF SCHOOL!!

You need to turn in:

  1. A file created using Photoshop–turn in as a JPG & PSD file
  2. A file created using Illustrator–turn in as a GIF & AI
  3. A file created using InDegisn–turn in as a PDF & INDD

YOU HAVE TODAY AND THE NEXT TWO CLASSES TO ROLL OUT YOUR MARKETING PLAN FOR YOUR FUNDRAISER. THE FUNDRAISER MUST BE IMPLEMENTED DURING THE LAST WEEK OF SCHOOL!!

You need to turn in:

  1. A file created using Photoshop–turn in as a JPG & PSD file
  2. A file created using Illustrator–turn in as a GIF & AI
  3. A file created using InDegisn–turn in as a PDF & INDD

YOU HAVE TODAY AND THE NEXT CLASS TO ROLL OUT YOUR MARKETING PLAN FOR YOUR FUNDRAISER. THE FUNDRAISER MUST BE IMPLEMENTED DURING THE LAST WEEK OF SCHOOL!!

You need to turn in:

  1. A file created using Photoshop–turn in as a JPG & PSD file
  2. A file created using Illustrator–turn in as a GIF & AI
  3. A file created using InDegisn–turn in as a PDF & INDD

PLEASE TALK TO MR. JESS TO ENROLL IN ONE OR MORE OF THE FOLLOWING COURSES:

  1. Business Computer Applications I–college credit
  2. Business Computer Applications II–Google Suite, online tools/apps, Intro to Microsoft Excel & Access
  3. Advanced Computer Applications (take Apps I & II first)–college credit
  4. Multimedia Marketing–Marketing basics, Photoshop, Illustrator, InDesign, animations…….
  5. Web Design (take Multimedia Marketing first)–college credit
  6. Entrepreneurship (21st Century Business I)–Basic business concepts & how to own your own business
  7. Personal Finance (21st Century Business II)–Investing, Banking, Stocks, Bonds, etc.–all through an online simulation